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Data protection guideline

The companies of the "HIKINGDAYS" brand are committed to sustainability, responsibility and, of course, data protection. Every member of the management and every consultant working under the brand "HIKINGDAYS" knows the importance of data protection and the knowledge in the company is maintained and renewed annually. In accordance with the DSGVO, there is a binding data protection manual and up-to-date data protection commitment declarations of all consultants.

Strategy and principle: data economy

Only what is needed is stored and processed in terms of personal data. This approach eliminates any risk to data subjects. We only process data that pose no risk to data subjects (risk class 1 = no risk).

Our attitude: data belong to the data subjects

Business is a relationship between people. We appreciate being entrusted with data. Data subjects in our companies belong to the following categories: Employees, customers, suppliers, interested parties, cooperation partners and visitors to our companies and websites.

The data protection goal

Our goal in data protection is the respectful handling of this data entrusted to us. We know the laws and use the support of experts.

Responsibility of the company management

The responsibility for data protection lies with the company management. Anyone can contact any company management on this subject at any time.

Keeping risks deliberately low

The risks for the processed data are particularly low. The data we store has no particular value for criminals. We jointly develop measures against unintentional errors. Every year, risks are reassessed because the world is changing. When we identify needs, new security measures are defined and implemented.

For us, security in processing data rests on 3 pillars:

  • Trained employees
  • Use of secure technology with the support of professional IT service providers
  • Awareness of what matters

Our processors and service providers

Security in dealing with technology requires expertise. We have professional processors and service providers whom we select carefully. They provide us with sufficient guarantees of their competence in data protection and their technical and organizational measures. We have contractually committed them to data protection and work together in the interest of the data subjects.

Our team

We train our employees & partners to ensure that we all behave correctly. We formulate the rules that apply in the company for the processing of personal data in a simple and understandable way. Raising awareness makes it easier for us to comply with the rules. After all, it is easier to do successfully what you understand.

A data protection officer(s) is not nominated by the group of companies in conformity with DSGVO Art. 37, as the group employs less than 250 employees.


The use of our website is generally possible without providing personal data. For the use of individual services, however, different rules may apply, to which we refer you separately as follows.

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Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc ("Google").

Google Analytics uses cookies to provide this service. Cookies are small text files that are stored on your computer and allow the recognition of the terminal device you are using. This allows an analysis of the use of websites, which serves to improve their usability. It is not possible to draw any conclusions about your specific person.

The information thus generated (including your IP address) is transmitted to a Google server. To protect your privacy, Google Analytics has been configured in such a way that your IP address is anonymized immediately after it is transmitted to Google within member states of the European Union or other contracting states of the European Economic Area and is stored by Google in anonymized form only (anonymizeIp=true). Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and only shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, and compiling reports on website activity. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

You can prevent the storage of cookies by selecting the appropriate settings on your browser. In this case, not all functions of the website can be used to their full extent. In addition, you can prevent the use of Google Analytics by downloading and installing the available browser add-on to disable Google Analytics.

More information about Google Analytics and the associated processing of personal data.

You do not want to be tracked by Google Analytics? Then click here to opt-out of Google Analytics.


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Personal data will not be passed on to third parties for the purposes of advertising, market or opinion research.

For the newsletter, the service of MailChimp ( is used. MailChimp complies with the requirements of the European General Data Protection Regulation (GDPR) using servers in the USA. MailChimp has submitted to the EU-US Privacy Shield Framework, corresponding privacy statements are provided on Learn more about Mailchimp's privacy policy here.